About us
The Internet has entirely redefined the relationship between any target audience and their ability to recover or discover any information they desire.
Online dialogue has also changed the nature of this information. Opinion, right or wrong, is valued considerably higher than corporate messages.
This in turn has driven brand owners on the hyper-dynamic consumer Internet to change the way they approach and respond to their customers.
Accepting the restrictions that the healthcare and pharmaceutical industry must work within, to misunderstand what today’s Internet is fundamentally about is to miss the opportunities that it presents, and to easily fall foul of the challenges that it sets.
Healthcare Digital has been founded to address this new dynamism and provide our clients with the best strategic thinking delivered by the best of breed in the digital industry.
Guy Jeynes Ellis Chairman
Guy began his career at Anglia Television, moving into the agency world with JWT in the early 80s. After a stint as Media Director of a healthcare agency, Guy set up gem in 1984.
In the past twenty three years he has seen gem grow to become the largest and best known healthcare agency in the UK, and he is now turning his attentions to Europe and the continued development of hme - Healthcare Media Europe, the first HCP european media network, of which gem are co-founders.
Nick Supple Managing Director
Nick has twenty five years’ experience in online and offline media including fifteen in healthcare media. Nick oversaw the early commercialisation of www.bmj.com, and for the past six years led a company which assisted some of the UK’s leading digital agencies in building their businesses.
As MD, Nick has responsibility for operational issues within Healthcare Digital.
Sam Brownfield Chief Technical Officer
Sam has spent 20 years working in the IT and New Media sectors working in a vast array of vertical market including extensive pharmaceutical experience. Through his agency Tradewind(London) he brings the best of the consumer Internet in terms of latest technology, ground-breaking innovation and the best resource to Healthcare Digital.
His views on creating engaging digital assets and achieving ROI in online Healthcare and Pharmaceuticals have been extensively published as he continues his passionate drive to improve the industries use of digital.